If you are dealing with e-Commerce business, online marketplaces could effectively be an untapped mode for you, specifically if you prefer subtle and efficient marketing. Around 75% of younger aged consumers use their mobile phones to shop online.
TikTok for eCommerce promotion is progressively changing. Even if the content gets famous, it can be challenging to gain conversions from the engagement. This can’t be the case for a longer time as TikTok Is testing and introducing eCommerce features all the time.
External Links And Shop Now Button
TikTok users are now enabled to include external links in their bios. Also a ‘creator’ market place is launched by TikTok to identify popular users to aid businesses by promoting their links. The eCommerce features have been successfully implemented in the China’s version of the app (Douyin) after collaborating with Alibaba in 2018. They enabled TikTok users with large followings by featuring ‘Shop now’ buttons on their content. The button had driven $29 million of sales in a single day before the year was out. TikTok is now drastically extending this feature to more users and countries. Currently, testing is carried out in the United States.
Cuts Down Marketing Fatigue
The current generation faces a problem of “Marketing fatigue” where they are exhausted from witnessing ads everywhere they go, specifically on social media. TikTok has made it easier for business owners who have been facing increased difficulty in advertising their products in a fun and creative manner. Face filters, visual effects, emoji stickers, etc., have groomed TikTok as an exciting platform for advertisers to connect with the younger generation.
TikTok users have an in-depth craving for hashtag challenge as they love creating their original content. Whenever the advertiser establishes a hashtag challenge, he enjoys the privilege of free, widespread advertising.
Some users post videos relevant to the ad, and other users post their videos with the brand name. Hence the return for the investment is undoubtedly enormous in case videos get viral.
Brand Takeovers And Branded lenses
These advertisements can be an image or video, depending on the choice of the advertiser. A brand takeover is nothing but taking over the opening screen to advertise as the user opens the app. Once it’s opened, the advertisement redirects the user to another place, and it may be an external web link or TikTok user page. TikTok’s branded lenses allow in conveying stories using 3D stickers and face altering filters. AR lenses have led to the progressive engagement, with many users tuning to check how profound users transform their outlook. Though there are many tactics that are in prevailance, you can buy TikTok likes to gain customers easily.
Advertising Through Bidding
There is a possibility of introducing a quick and concise advertising video with TikTok’s biddable ads. The app enables you to set in marketing material without interrupting a user’s feed while they’re scrolling through.
They offer the ability to sort out your audience using demographic filters such as gender, location, and age.
Three models of TikTok ads;
Cost Per View (CPV): This allows the Advertisers to get paid based on the viewers watching the advertisement. Ad length should be six seconds.
Cost Per Impression (CPM): The advertiser has to pay whenever the ad is featured in the user’s feed.
Cost Per Click (CPC): The advertisers need to pay whenever the advertisement is clicked.
Adequate risks and engagement
TikTok enables brands to be displayed in a different light in comparison with other social media platforms. The risks taken creatively have the chances of striking the jackpot, probably doing something that is not usually done in other social media platforms. TikTok certainly offers a higher reward when experimenting with sincere risks as the generation it caters to.
Make sure that you provide appropriate replies to everyone on TikTok, even if the user base is minimal. Please take part in user challenges and engage them whenever possible. Your Feeling is something that certainly works for your product on TikTok.
These new video-apps bridge the gap between the advertisers and the users. If you’re successful, you will be able to establish an invaluable connection with a new group of the target audience. The sponsored ads of TikTok have enormous potential though they are not very comprehensive compared with other social media platforms. TikTok is flooded with an abundant stream of weird and beautiful videos. So if you wish to crack a deal and march ahead of your competitors, TikTok is a wise platform.